The Influence of Digital Skills on Non-Cash Payments Among Buyers: Insights from Rajasthan

सार

Rajasthan, a land where the vibrancy of urban life meets the simplicity of rural existence, stands as a unique chapter in India's journey toward a digital economy. Here, people are gradually stepping into the world of cashless transactions, but digital literacy emerges as a pivotal turning point in this transformation. Digital literacy goes beyond merely handling a smartphone or connecting to the internet; it encompasses a set of skills that empower individuals to use digital financial tools with confidence and security. In Rajasthan, where diverse cultures and economic levels coexist, the level of digital literacy profoundly shapes consumer behavior. This exploration delves into an investigation that examines the relationship between digital literacy and cashless transactions in the state's urban and rural areas, revealing how this literacy influences consumers' trust, preferences, and efficiency.